German shoe brand walks out of China, sets foot in Agra
LUCKNOW: The state government’s efforts to attract foreign investments, especially that which is looking for an alternative to China in the aftermath of Covid-19, bore fruit with a Germany-based footwear brand shifting its entire production to Agra.
Von Wellx, owned by Casa Everz Gmbh, has announced the shifting of its entire shoe production business in China, with a capacity of over three million pairs annually, to India with an initial investment of Rs 110 crore.
Casa Everz Gmbh旗下的Von Wellx公司宣布，将公司在中国的全部鞋类生产业务转移至印度，初始投资为11亿卢比。目前，该公司中国工厂的鞋子产量每年超过300万双。
An official said that a new manufacturing unit of a similar capacity will be set up in Agra under a collaboration between Von Wellx and Iatric Industries Pvt Ltd.
一位官员表示，Von Wellx将和Iatric Industries Pvt Ltd.合作，在阿格拉建起一个具备产能相当的新工厂。
The Von Wellx brand was made available in India in 2019. Iatric Industries already has a production capacity of 5 lakh pairs for Casa Everz Gmbh.
Von Wellx品牌于2019年进入印度，Iatric Industries已为Casa Everz Gmbh生产，产能50万双。
Sources in the government said the company was expecting to reach full production capacity in two years and was expecting to invest Rs 110 crore in the first phase.
In phase-II, the official said, the company had proposed setting up ancillary industries for production of raw materials like outsoles, special fabrics and chemicals which are not manufactured in India right now.
‘Agra will provide strong base for footwear business’
UP is offering an excellent investment environment with availability of labour, raw material, infrastructure. Agra is already a well-established leather hub and will provide a strong base for anyone looking to set up a footwear business,” said the official.
Uttar Pradesh government has set up a task force to promote the state as a lucrative investment hub, especially as several foreign investors are moving out of China.
Now it has started. Shifting business from China to India. Good news for un-employed.
Many more would shift to India in coming days.
good Move. Share the number of employment getting generated due to this.
Good. Migrant labours who returned to UP should get jobs there itself so that they don't have to return to metros again.
Just one shoe factory shifting base and people getting multiple orgasms.
just 110 crore investment bhakts. pl. dont start kissing Modi ji for this.
Just 110 crores of investment for 3 trillion economy makes the head lines...
Very good news in these tense times. Let’s put all efforts to bring in as many units from China to India.